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Momenti introduced a new way to interact with video content using the .GIV format. GIV (Gesture-Interactive Video) is a revolutionary format that transforms passive video consumption into an interactive experience where users can engage with the content dynamically.
Motiv, a mobile app developed by Momenti, manages digital goods in .GIV format. Initially a simple photocard app, Motiv allowed users to collect digital K-Pop photocards via QR codes, with each card playing a GIV.
The goal was to enhance the marketability of the existing Motiv app for commercial release. This involved adding new features to improve organization, onboarding, and navigation, driven by a collaboration with the K-Pop label SM and the idol group Aespa.
To ensure a seamless user experience, I began by restructuring the app's content and navigation. This involved organizing elements such as cards, sets, and albums into a clear and intuitive interface.
Next, I created a low-fidelity prototype to explore potential new features. This prototype allowed for early user testing and feedback, which informed subsequent design iterations.
Understanding our target audience was crucial. I developed user personas to gain insights into the motivations, behaviors, and goals of collectors. These personas guided our design decisions to ensure they resonated with our users.
Conducting extensive market research helped us analyze trends, identify competitors, and uncover opportunities for differentiation. This research was instrumental in tailoring the app's features to meet the specific demands of collectors.
Additionally, we considered the type of content that would appeal to this market and set out to demo sample content that the collector community would pay for. The unique interactions that the GIV format affords created exciting opportunities. For instance, I used footage from God of War, a game known for its flashy quick-time events. Imagine owning that scene and being able to play through it directly from the Motiv app. I demoed a GIV I created called "Tag Team" in the clickable prototype.
The redesign of the Motiv app significantly improved its marketability and user experience by enhancing organization, onboarding, and navigation features. This user-centered approach addressed key frustrations and leveraged opportunities from the collaboration with K-Pop label SM and idol group Aespa. The app is now better suited to meet the needs of diverse users, including completionists, casual collectors, and K-Pop fans, positioning Motiv for greater market success.