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Momenti developed a complex GIV editing software initially designed for video editing professionals in studios. To appeal to a broader audience, particularly Gen-Z social media users, Spark was introduced as a more accessible and user-friendly app, directly competing with platforms like Instagram and CapCut.
Spark needed a complete rebranding to cater to Gen-Z users, focusing on easy media sharing and engaging interactions. This required redesigning the logo, experimenting with colors and branding textures, and creating new UI components and Lottie animations to enhance the user experience.
To resonate with Gen-Z users, I redesigned Spark’s logo, ensuring it reflected a modern, vibrant identity that stands out in the competitive social media landscape. The new logo embodies simplicity and intuitiveness, essential for a generation that values a clean, minimalistic interface. By incorporating bold colors and sleek lines, the logo aligns with the aesthetic preferences of Gen-Z, making the app instantly recognizable and appeal.
Color Palette:To align with Gen-Z's preferences, we explored two distinct color palettes: 'Blue Lemonade' and 'Holographic'.
Ultimately, we chose the Blue Lemonade palette for its vibrant yet calming qualities, enhancing user experience and aligning with Gen-Z's preference for modern, minimalistic design. This choice made the app visually appealing and easy to navigate.
For the branding textures and effects, I experimented with various ideas to enhance Spark's visual appeal. This included gradients, holographic designs, and creative gesture indicators. I crafted gesture indicators into engaging shapes such as faces, shooting stars, and the Big Dipper, adding a unique and playful touch to the app. These elements aligned with Gen-Z’s preference for visually stimulating and interactive experiences, making the app more engaging and enjoyable to use.
To educate users on Spark's new proprietary technology, I created Lottie animations for various gesture icons, including Drag, Rub, Hold, and Tap. These animations were essential in demonstrating the distinct interactions each gesture enabled, ensuring users could easily understand and utilize the app’s features. By visually illustrating these gestures, the animations provided an engaging and intuitive way for users to learn and adopt the app's innovative functionalities.
To ensure consistency and ease of use, all the UI components were organized into comprehensive branding guides. These guides detailed the design and application of various elements, ensuring a cohesive look and feel across the app. By standardizing the components, including buttons, icons, and interaction elements, the branding guides facilitated a seamless user experience and maintained the visual integrity of Spark’s rebranding efforts.
