I partnered with TinyBot Vinyl, a car wrapping company, to redesign their logo and develop a cohesive brand identity. The project began with identifying user and business pain points, leading to a strategy that guided the redesign process.

The new logo featured brighter, more vibrant colors and a modernized mascot, visually communicating TinyBot Vinyl’s energetic and lively service. The responsive logo system and comprehensive design ensured consistency across all marketing touchpoints, aligning with the company's culture and enhancing market appeal.