Zahraa The Label

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What I Did
Redesigned the website to fit new branding, optimized for mobile navigation, prototyped in Figma, and built it on Shopify 2.0 within a month.
Client

Zahraa The Label

Role

Lead Design

Date

6.15.2022

Service

UX/UI Design | Branding

Clickable Prototype
[Best on desktop]
Challenge

Redesigned Zahraa The Label’s e-commerce website for improved navigation and mobile-first usability.

I led the web redesign for Zahraa The Label, a modern modest fashion brand, to align with their new branding and improve the overall shopping experience. Working closely with the team, I created prototypes using Figma and developed a highly customized Shopify 2.0 site.

The focus was on enhancing mobile navigation and reducing friction from visit to checkout, all within a tight one-month timeline. The redesign effectively optimized site navigation, integrated new apps, and supported the launch of their 2022 Summer collection.

Process
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