I led the web redesign for Zahraa The Label, a modern modest fashion brand, to align with their new branding and improve the overall shopping experience. Working closely with the team, I created prototypes using Figma and developed a highly customized Shopify 2.0 site.
The focus was on enhancing mobile navigation and reducing friction from visit to checkout, all within a tight one-month timeline. The redesign effectively optimized site navigation, integrated new apps, and supported the launch of their 2022 Summer collection.